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Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Dedication Page List of Contributors Editorial Review Board Table of Contents Foreword Paulo Faustino Preface PART I: MME RESEACRH: FOUNDATION AND OVEWVIEW 1 Media Management and Economics Research: A Historical Review Alan B. Albarran 2 Evolving Research and Theories in Media Management Research Bozena Mierzejewska 3 Evolving Research and Theories in Media Economics Research Brendan M. Cunningham 4 Media Management and Economics Research in Europe Juan Pablo Artero & Alfonso Sanchez-Tabernero 5 Media Management and Economics Research in Asia Jaemin Jung & Youngju Kim 6 Media Management and Economics Research in Latin America Maria Elena Gutierrez-Renteria PART II: FUNDAMENTAL ISSUES IN MME RESEARCH 7 Human Resource Management in the Media Joyce Costello & John Oliver 8 Strategic Management Nabyla Daidj 9 Financial Management Ronald J. Rizzuto, Michael O. Wirth & Tracy Xu 10 Advertising in Media Management and Economics Louisa Ha 11 Marketing and Branding Juliane A. Lischka, Gabriele Siegert & Isabelle Krebs 12 Media Policy Krishna Jayakar 13 Mergers and Acquisitions and their Performance Hans van Kranenburg & Gerritt Ziggers 14 Content/Program Distribution Douglas Ferguson PART III: EMERGING ISSUES/AREAS of INQUIRY IN MME RESEARCH 15 Media Innovation Richard Gershon 16 Media Entrepreneurship Min Hang 17 Social Media: State of the Art and Research Agenda Andreas Kaplan & Grzegorz Mazurek 18 Mobile Media Sangwon Lee 19 Multiplatform: A Distribution Perspective Xiaoqun Zhang & Alan B. Albarran 20 Multiplatform: A Consumption Perspective Sylvia M. Chan-Olmsted & Min Xiao 21 Media Globalization Xiaoqun Zhang 22 Changes in Journalism in the Digital Age: The Evolution of News Angela Powers & Jinyang Zhao PART IV: ANALYTICAL TOOLS IN MME RESEARCH 23 Methodological Approaches in Media Management and Economics Michel Dupagne 24 Audience Measurement and Analysis Su Jung Kim 25 The Transformation of Advertising Agencies in a Digital World Jurg Kaufmann Argueta & Francisco J. Perez-Latre 26 Big Data and Media Management Philip M. Napoli & Axel Roepnack PART V: FUTURE DIRECTIONS IN MME RESEARCH 27 Media Management Research in the 21st Century Ulrike Rohn 28 Future directions for Media Economics Research Brendan M. Cunningham Afterword The Editors
Author(s) | Edited by Alan Albarran, Bozena Mierzejewska, Jaemin Jung. |
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Publisher | Taylor & Francis Ltd |
ISBN | 9781138729292 |
Format | Hardback |
Pages | 496 |
Published in | United Kingdom |
Published | 13 Apr 2018 |
Availability | Available |
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