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Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

Author(s) By Oren Bar-Gill (New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law).
Publisher Oxford University Press
ISBN 9780199663361
Practice Area Contract law
Format Hardback
Pages 298
Published in United Kingdom
Published 1 Aug 2012
Availability Out of stock

Availability: Out of stock

£37.20

Quick Overview

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

Seduction by Contract: Law, Economics, and Psychology in Consumer Markets - ISBN 9780199663361

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