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Seduction by Contract: Law, Economics, and Psychology in Consumer Markets

Author(s) By Oren Bar-Gill (New York University School of Law, New York University School of Law, Professor of Law and co-Director of the Center for Law, Economics and Organization, New York University School of Law).
Publisher Oxford University Press
ISBN 9780199663378
Practice Area Contract law
Format Paperback / softback
Pages 304
Published in United Kingdom
Published 17 Oct 2013
Availability Available

Availability: In stock

£20.70

Quick Overview

Seduction by Contract explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.

Seduction by Contract: Law, Economics, and Psychology in Consumer Markets - ISBN 9780199663378

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